A Future Tailored to You

We all long for the days when local Dairy owners greeted us by name, and our neighbourhood restaurants remembered our favourite dishes. As commerce and hospitality scaled through cities and technology, personalisation took a back seat, leaving us with generic experiences. Today, we're often subjected to bland digital experiences and unknowingly fall prey to data collection and advertising tactics. All of this happens even though companies' success depends on attracting and keeping customers. Imagine a bartender who knows that you only drink Sapporo beer before 5pm and prefer a Californian Chardonnay after 5pm.

With the advancements in AI, it is becoming evident that the future of search, commerce, and decision-making will involve hyper-personalised interfaces catering to individual preferences. Every digital experience should be personalised based on the information you choose to share with brands, under your control. This is a vast contrast to the last couple of decades of targeting, which was often done without consent.

E-commerce websites should greet you by name, use your preferred language, and know your gender, size, preferred colours, and upcoming events such as your daughter's birthday. Restaurants should be aware of your favourite dishes, drink pairings, and dietary restrictions. Hotels should know your preferred room temperature, that you love watching golf and basketball, and ensure the availability of the right streaming channels and your rewards status at other hotels or airlines.

Ideally, your preferences should be managed by you and shared intentionally, rather than being deduced or purchased from third-party sources. How can recent advances in AI make this personalised world possible, and what are the implications?

• Syncing: Consumers will be able to sync themselves with personalised models trained off their data, allowing any application or experience to be customised. An intelligent agent will act on your behalf to optimise each experience while ensuring your privacy.

• Personalised Agents: AI agents will cater to your needs throughout your life, becoming a main interface for your decisions. They will handle specialised functions in work and personal life, aggregating experiences through a few major interfaces.

• Recommendations Over Favourites: AI models may soon understand our preferences better than we do, making recommendations more valuable than our own favorites. For example, Spotify's algorithms can create dynamic, ever-improving playlists based on user preferences.

• Compounding Benefits of Personalisation: A long-term relationship with a personalised AI model can lead to better understanding of our quirks and biases, potentially impacting marketing and customer experiences.

As we move towards a future dominated by personalised AI agents, the benefits of personalisation will compound over time. The challenge for businesses will be to find unique datasets and create innovative uses for proprietary data sources, shaping a new era of hyper-personalised experiences for us all as consumers.

Jenko

1. Products

Product of the Day

New Products

• Raycast - Supercharged productivity Raycast is a blazingly fast, totally extendable launcher. It lets you complete tasks, calculate, share common links, and much more.

• SlackGPT - Not quite out yet but for everyone that uses Slack at work. Slack is soon bringing the power of generative AI in Slack to help you work smarter, learn faster, and communicate better.

• Frase - Smart AI for Smarter SEO Thousands of marketers of all kinds – from freelance to Fortune 500 – use Frase's AI-assisted workflows to craft quality SEO content that drives organic traffic.

• LearnSmarter.ai - Learn Faster, Grow Smarter with AI Learn 100X Faster! Simply Ask Questions & Get Answers About Any Book Instantly.

Check out our AI Product Guide in our Resource Hub to see all the AI tools and software we've previously reviewed and featured.

Our Agency

2. Learn

A day in the life of AI

Every day, we will showcase a workflow or task designed to help you save time in your job or personal life. Becoming skilled at promoting can be a superpower, so the goal of this section is to help you improve in this area for both personal and professional growth.

Personal or Professional: Professional
Workflow/Task: Content repurposing
Task time before AI: A few hours - a couple of days
Task Time with AI: <2 minutes
Cost Saving: Potentially hundreds of dollars

Content repurposing is essential for any business owner. You can turn your blog post into a newsletter, a newsletter into a LinkedIn post, and so on. Try this ChatGPT Prompt:

Please let us know if there are any workflows, tasks, or roles that you would like us to feature.

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This image was created with Midjourney via the following prompt: italy 5 print, fiat 500, 2023 by tom duggan, in the style of syd mead, red, photorealistic beach art, minimalist canvases, greg hildebrandt, daniel buren, realistic hyper-detail, in the style of photorealist painter, hard edge painter, modern and sleek --ar 7:5 --v 5.1 --style raw --s 250

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