Fine Wine or Fine Algorithm?

Today’s Edition

Hey there! Welcome to today's edition, packed with all the hottest news from the world of AI.

• 📖 So, you know how we love our wine, right? Particularly those gorgeous vintages from New Zealand, Australia and Burgundy. Got me wondering about how AI is stepping into the world of wine. Can it really help us find that perfect bottle? Can a machine actually appreciate a good old vintage? We're going to dive into that today!

• 🖥️ Today’s product section features Intercom Fin which can solve half your support queries on the spot! And then there's Parrot, it's about to turn the legal world, especially depositions, on its head.

• 👩🏼‍💻 Now, let's talk marketing. You've got this fantastic new offer and you need to get the word out. What's the best way? Landing right in their inbox with an irresistible deal. We'll be chatting about just how to make that happen.

• 🎤 Most valuable media showcases how Midjourney 5.2 is acing Lamborghini manufacturing. Plus, we've got insights from Airbnb's CEO, Brian Chesky. He's got some cool plans to use AI to smooth out experiences for both hosts and guests.

So grab a cup of coffee, sit back, and let's dive into the fascinating world of AI together. Enjoy!

Jenko

Fine Wine or Fine Algorithm?

Can AI Truly Appreciate a Good Vintage?

Last week, following an AI breakfast event at which I was a speaker, I had an engaging conversation with the owner of an online wine business. He was keen to explore the idea of developing AI-powered customer service representatives that could integrate with his wine database. His vision was to create a virtual experience for customers that would mirror the journey of walking into a physical wine store and requesting a nice oaky Chardonnay within the $30 price range. By analysing past purchase data, retailers could suggest wines that customers are likely to enjoy, thus improving the shopping experience and driving sales.

Wine and its consumption are deep-rooted traditions in New Zealand and Australia, which piqued my curiosity about the application of AI in the wine sector. As a result, I've been immersing myself in the captivating world of wine and have uncovered some intriguing developments. Lo and behold, the vineyards have been touched by the magic of AI. So, I invite you to pour yourself a glass of your preferred wine, settle in comfortably, and join me on a journey to discover how AI is revolutionising the wine industry (*This is probably only pertinent if you're reading this after midday.)

As mentioned above, let's start with the most relatable aspect - choosing the perfect bottle. Remember those days when we'd find ourselves lost in a sea of wine jargon, trying to decode the perfect bottle for dinner? Well, that's where AI steps in. Take apps like Sippd and FinpåVin, for example. They use AI to analyse our wine preferences based on a simple quiz. The apps then recommend personalised wines, ranked by how closely they match our tastes. The more we use the app, the more it learns about our preferences, refining its recommendations over time. It's like having a personal sommelier in your pocket!

But the AI innovation doesn't stop there. Winemakers are using AI to optimise their production process and make better wines. They are deploying machine learning algorithms to analyse data from their vineyards – including weather conditions, soil composition, and grape characteristics – to predict optimal harvest times. This means they can pick grapes at the peak of their ripeness, leading to better quality wines.

AI is also helping winemakers control the fermentation process. By continuously monitoring parameters like temperature and sugar levels, AI algorithms can make real-time adjustments to ensure the wine develops the desired flavour profile.

Of course, AI is not a magical solution for everything. It's a tool, and like any tool, its effectiveness depends on how it's used. There are critics who argue that taste and smell – two of the most critical aspects of wine appreciation – are highly personal and can't be reduced to data points in an algorithm. They argue that while AI can provide guidance, it's ultimately up to us to explore and trust our own senses.

Regardless if you favour classic methods or are an avid follower of tech advancements, it's impossible to ignore the profound influence AI has on the wine industry. It aids in the exploration of new wine varieties, supports winemakers in crafting superior products, and transforms the way we shop for wine. If only AI could miraculously find Chablis Grand Cru for the price of Cask Wine - a dream that will always remain tantalisingly out of reach. So, let's raise a glass, to the perfect blend of tradition and technology – cheers!

Products

Product of the Day

New Products

• Parrot - The all-in-one platform for remote depositions. Reliable and remarkably easy.

• Sippd - Level up your wine game. Download the free app to get matched to wines for your palate, connect with friends, keep track of the wines you taste

• Tended.ai - Streamline your tender processes with our AI-powered platform. We help you answer questionnaires, win tenders and grow your business.

• FireTexts - Unleash the power of AI and create the perfect text message for a birthday, thank you, flirting, rejection or any other situation.

• Narrative BI - Generative AI for Business Intelligence. Drive growth with AI-generated data narratives. Get actionable, intelligent insights in a few clicks.

Our Agency

Learn

A day in the life of AI

Every day, we will showcase a workflow or task designed to help you save time in your job or personal life. Becoming skilled at promoting can be a superpower, so the goal of this section is to help you improve in this area for both personal and professional growth.

Personal or Professional: Personal
Workflow/Task: Create compelling offer emails
Task time before AI: A few hours
Task Time with AI: <2 mins

Your customers joined your community because they love your products or services. When you have a new offer to share, it's your job to let them know about it. And the best way to do that is by landing directly in their inbox with a compelling offer. Use the following prompt to generate emails that your audience won't be able to resist engaging with:

Most Valuable Media (MVM)

Most Valuable Image (MVI)

These images were created with Midjourney via the following prompt: High luxury symmetrical Shot, black Lamborghini Huracan, anamorphic lens, ultra realistic, hyper detailed --ar 21:9 --style raw

Most Valuable Tweet (MVT)

Most Valuable Video or Podcast (MVVP)