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Today’s Edition
Hey there! Welcome to today's edition, packed with all the hottest news from the world of AI.
📖 First off, we're diving into some real talk about AI. We've got this survey from The Verge that asked 2,000 people about their AI usage. It's like that time we tried to figure out the best pizza toppings - some people love the potential of AI (like those pineapple on pizza folks), but others are more cautious (you know, like those "pepperoni only" purists).
🖥️ Today's product section features a tool called Neurons that can predict the success of campaigns, images, or videos. It's like your own personal crystal ball for marketing. And it's not just small businesses using it - big players like H&M, Coca Cola, and L'Oréal are on board too.
👩🏼💻 Today's prompt offers you the opportunity to channel the persuasive prowess of copywriting luminaries. By revamping any email, landing page, or sales pitch in the signature style of marketing maestros like Gary Halbert or David Ogilvy, you can instantly make your content more captivating.
🎤 Last but not least, we've got some visual treats that'll make your jaw drop. Check out these amazing shots of a dreamy Greek island and the mesmerizing Mediterranean blue sea. There's also a video that shows you how to rev up your marketing with Jasper's new Campaigns AI product, which can create end-to-end marketing campaigns with just a single brief.
So grab a cup of coffee, sit back, and let's dive into the fascinating world of AI together. Enjoy!
Jenko
Hope, fear, and AI
The Verge Survey 2,000 people about how they’re using AI, what they want it to do, and what scares them about it the most.
AI is on the cusp of transforming our world, but the exact shape of that transformation remains a mystery. Some people look at the advances made in the past year and see a world of possibilities: the removal of creative barriers, automation of mundane tasks, and new avenues for learning and teaching. But others worry about the potential downsides: the spread of misinformation, job losses, and even threats to our safety if the technology isn't properly managed.
In a quest to get a real sense of public sentiment towards AI, The Verge joined forces with Vox Media’s Insights and Research team and the consulting firm, The Circus. Together, they surveyed over 2,000 US adults to gauge their thoughts, emotions, and apprehensions about AI. The findings paint a picture of a technology that's both exciting and unnerving — a technology that many people haven't yet used, that some fear, but that many others hope could someday be a force for good. Some of the interesting insights are as follows:
Who’s using AI?
But despite widespread news coverage, use of these new tools is still fairly limited, at least when it comes to dedicated AI products. Experience with these tools is skewed toward younger users, with AI use dominated by Millennials and Gen Z. Only 1 in 3 people have tried one of these AI-powered tools, and most aren’t familiar with the companies and startups that make them.
AI use is dominated by Millennials and Gen Z
Despite the limited usage of these tools so far, people have high expectations for AI’s impact on the world — beyond those of other emergent (and sometimes controversial) technologies. Nearly three-quarters of people said AI will have a large or moderate impact on society.
How is AI being used?
The main fuel for the recent boom is generative AI: systems that can generate text, help brainstorm ideas, edit your writing, and create pictures, audio, and video. One finding is particularly clear: AI is expanding what people can create. In every category we polled, people who used AI said they used these systems to make something they couldn’t otherwise, with artwork being the most popular category within these creative fields. This makes sense given that AI image generators are much more advanced than tools that create audio or video.
Search, brainstorming, and art dominate current AI use
People want better standards for AI
It’s not just tech leaders who are looking for AI tools to be controlled. More than three-quarters of respondents agreed with the statement, “Regulations and laws need to be developed regarding the development of AI.” Clearly, there’s strong demand for higher standards in AI systems and disclosure of their use. Strong majorities are in favour of labeling AI-generated deepfakes, for example
AI futures: excited, worried, and both at once
The animal spirits surrounding AI are decidedly ambivalent but lean, just slightly, toward pessimism. When trying to predict the effect of AI on society, people forecast all sorts of dangers, from job losses (63 percent) to privacy threats (68 percent) and government and corporate misuse (67 percent). These dangers are weighted more heavily than potential positive applications, like new medical treatments (51 percent) and economic empowerment (51 percent). And when asked how they feel about the potential impact on their personal and professional life and on society more generally, people are pretty evenly split between worried and excited. Most often, they’re both.
If companies want to make AI sentient, most people won’t stand in the way. Over 51% of Americans believe that AI will become sentient at some point, and 64% are not opposed to companies producing AI that is conscious or sentient.
So there you have it, folks. We're in the early stages of the AI era, and it's a mixed bag of hope, excitement, and concern. But hey, that's the nature of progress, right? Let's see where this wild AI ride takes us!
Products
Product of the Day
New Products
Tango - Super tool for digital Freelancers & Agencies. Gather information faster using AI, streamline proposal approval, automate invoicing and payment, and simplify selling of add-on services.
Neurons - Predicting Human Behavior. Predict the performance of every campaign, image & video. Reveal what your audience truly feels about your ads.
ProfilePro - AI SEO tool that optimizes your Google Business Profile - for free.
Saga - Get creative, write faster, and do better work directly in Saga with the help of a digital AI assistant.
pencil - Create winning ads 10x faster with AI. Pencil is the AI Ad Generator that helps brands & agencies create new ad variations 10x faster.
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A day in the life of AI
Every day, we will showcase a workflow or task designed to help you save time in your job or personal life. Becoming skilled at promoting can be a superpower, so the goal of this section is to help you improve in this area for both personal and professional growth.
Personal or Professional: Professional
Workflow/Task: Copywriting Masterclass
Task time before AI: A few hours
Task Time with AI: <2 minutes
I've been listening to a ton of podcasts recently, and there's one name that keeps echoing in the conversations - David Ogilvy, the renowned monarch of advertising and copywriting. We are offering you a chance to channel the persuasive prowess of copywriting luminaries.
Revamp any email, landing page or sales pitch in the signature style of marketing maestros like Gary Halbert or David Ogilvy, and witness your content instantly turning more captivating. The methods they introduced have endured through the ages, and for good reason.
Give it a go with this prompt:
Rewrite this in the styles of the 5 most famous copywriters:
[Insert copy for example: Say goodbye to boring forms and hello to higher conversions! Discover the benefits of creating engaging forms that convert more leads into customers.”]
Most Valuable Media (MVM)
Most Valuable Image (MVI)
These images were created with Midjourney via the following prompt: Cinematic wide shot, modern sustainable minimalist house, lots of greenery on a Greek island, Mediterranean blue sea in distance, muted colour palette --ar 21:9 --c 10 --style raw.
Courtesy of Ted Totsidis
Most Valuable Tweet (MVT)
Introducing `GPT Personal Assistant` -- now available to everyone!
AI that can operate your browser to complete nearly any task.
Try it today: chrome.google.com/webstore/detai…
— Matt Shumer (@mattshumer_)
4:31 PM • Jun 27, 2023